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Lidia Soselia: Leader of Russian Plus Fashion, 10/01/2010

By Elena Kushnir


As in every country, there are a lot of beautiful plus-size women in Russia. And yet plus size fashion does not exist in Russia.  Well, almost, you can find stores with plus-size clothes, which is usually called "stores for corpulent people" (not so pretty, is it?). There is a certain Moscow based boutique which carries Elena Miro line's and there are tailoring shops where you can get your clothes made. Even with these stores, it can be hardly called "fashion". Luckily one well known Russian designer decided to do something about it, her name is Lidia Soselia. She's the only celebrated fashion designer in Russia who thinks that our beautiful plus-size women deserve beautiful garments.


The Lidia Soselia fashion house has existed since 1987. Before opening it, Lidia worked as a designer in Italy for three different clothing brands. A marketing major, she used her earnings wisely and opened her own boutique or as she says "sailing her own ship". The "ship" has become very successful. Lidia Soselia's name became well-known not only in Russia, but a lot of distinguished buyers visit her show-room in Düsseldorf, where designers always present their new collections before showing them in Moscow. Her first presentation of "Lidia Soselia Plus" line for Fall/Winter 2003/2004 season at Russian Fashion Week was sensational. It was something truly different for the country with "stores for corpulent people". Not just some clothing, but real fashion for women with curves.


Everybody wants to feel the fullness of life. Lidia Soselia is fully confident and what she hs been able to accomplish. "Don't be upset about your figure, instead of trying to hide it, you should make it to look great in right clothes." Her collections are always very elegant, feminine and romantic. At least half of the "Lidia Soselia Plus" line are dresses which gently wrap the body creating belle curves. Lidia Soselia's look could be very soft, chick and refined, but could be playful too. For example she loves to complete winter looks with charming and funny fur hats.  


Lidia's favorite model is Katya Zharkova (in pictures). Katya is the most famous Russian plus-size model who appears at "Lidia Soselia Plus" runway shows from the very beginning.


We don't know the future of plus-size fashion in our country. But thanks to Lidia Soselia we have hopes.



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